Enabling a Single Customer View for DHFL with Cloud-Based MDM

DHFL, India’s 3rd largest mortgage lender, faced poor-quality data while migrating from legacy systems to ERP and CRM. A cloud-based MDM solution on IBM SoftLayer standardized, cleansed, and de-duplicated records, creating unique enterprise IDs for customers. This enabled faster implementation, reduced costs, improved campaign effectiveness, and boosted cross-sell opportunities through a single customer view.

DHFL is the 3rd largest Mortgage lender in India.

The client had embarked on a Data Migration journey moving from old Legacy systems to modern applications such as ERP and CRM for their Lending and Deposits business. The master and reference data is of very poor data quality. Migration of the data as is into the new applications would result in majority of the records being rejected. A pre- requisite to this migration is cleansing the master data and creating a single view of customer across the enterprise. ​

Data from on-prem was migrated to the MDM Cloud on SoftLayer environment, standardized, cleansed and loaded into the MDM hub. Dedup matching algorithms were written to identify unique, duplicate and suspect records. Finally Unique Enterprise IDs were created for customers and then mapped to the transaction data based on which the data migration to ERP and CRM was completed. ​